Neuroscience is the study of the nervous system in the body.
The emotions and sensations we feel is due to the nervous system. The way we
feel about art and how it affects us is due to our minds. Art can challenge our
minds to think outside the box and perceive things in new ways.
(http://soundlogik.com/gladkill-perception-review-free-download/)
One way art challenges our minds is through illusions or
subliminal images. Subliminal images are used to provoke and stimulate our
minds and emotions. One image that is commonly seen is the Tostitos logo. In
the logo, you see two people sharing a chip and a bowl of salsa. We might not
notice it, but our mind subconsciously picks it up and that can affect how we
perceive the product. Our mind is constantly working and both our consciousness
and sub-consciousness are important in deciding how we look at art and go
through with life. Without sub-consciousness, we might only be able to see
things in a one dimensional way rather than pushing our boundaries of thinking.
(http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising.php/3)
An example of a futuristic way to use our minds to create
art is seen in the movie Big Hero 6. Hiro creates these microbots that can
combine together to form different objects. The microbots are controlled by a
neurotransmitter; as long as the person wearing the headband thinks of
something for the microbots to become, they will form that object. Professor
Vesna mentioned in the introduction to the neuroscience lectures “are they
expanding our consciousness or are we becoming slaves to machines because they
are thinking for us”. I think that it works both ways because as we are able to
visually see creations being built in front of us, it helps us gain awareness
to our surroundings and what possibilities are out there. But also, the ease of
in this example the microbots would take away our thought processes because we
would not have to do any physical work of any sorts. I believe that with the
help of the microbots as our visual art, it can help our minds reach its
maximum potential and expand in rapid ways. This can help us understand how the
mind functions and how our thought processes can change so quickly, or how we
can think of multiple things at once.
(https://www.youtube.com/watch?v=cJupofhcWTM)
"Big Hero 6 - MicroBots." YouTube. YouTube, 14 Feb. 2015. Web.
"Conscious vs Subconscious Mind." 2knowmyself. To Know Myself. Web.
"Microbots." Disney
Wiki. Wikia. Web.
"Subliminal Stimuli." Wikipedia. Wikimedia Foundation. Web.
UConlineprogram.
“Neuroscience pt1-pt3.” Youtube. Youtube, 17 May 2012. Web.
Hi,
ReplyDeleteI do agree that neuroscience has a lot to do with the formation of consciousness. It is consciousness that differentiates people from other higher animals. As you mentioned, it is interesting how people make good use of the special consciousness in advertising and marketing. A good art design carried out using neuroscience concept may completely change the customer's attitude toward the product.